When I noticed the Smart home in Vietnam, I found out that there are three main suppliers in Vietnam which are BKAV, Acis and Lumi. I noticed that most of the Smart Home products in Vietnam are labeled with the term Smart but did we notice the behaviors of Vietnamese people’s buying behaviors? Firstly, most Viet people will not intentionally find the term Smart when they decide to buy a furniture applicant. For example, they would intentionally find out a curtain rather than a SMART curtain, and the way of adding the term ‘SMART’ in front of the product name will accidentally segment our products to the people only care about the term “SMART”, it would narrow down the market for our products to only a specific group of customers and it would cause us to compete with the big giants in the Smart Home section. While we could remove the SMART and label the product Curtain, then we only need to compete with the furniture companies or the curtain suppliers who is not excel at technology
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